These days, it’s not enough to simply publish posts on your blog; you have to share your posts and actively promote them on social media if you’d like more eyeballs on them than your own. But, this doesn’t mean that you just landed another full-time gig. It simply means that you need to add a new tool or two to make sharing blog posts efficient. more...
April was an unusual month for Portland's business scene. As always, there are plenty of new bars and restaurants, but last month's new business owners are unique because many of them had grand ideas and just went for them, regardless of previous experience. A theater director-actor opened a retail spot dedicated to refurbished and found home decor items. A former software designer with no formal apparel more...
It seems like actually receiving a trademark can be an extracted process, but is there a “normal” time period that you can expect? more...
Why would a business register a trademark internationally as well as nationally? more...
You’ve officially decided to follow your dream. Whether you’re ready to reveal the product you’ve been meticulously developing in your workshop or studio to the world, or you’re ambitiously opening your own restaurant, bar, bakery or boutique, you should step back a moment and consider the name of your product, business or service from a legal perspective—you’ll thank yourself more...
Your retail windows are some of the most important real estate at your disposal. So, how are you making them work for you? more...
Q. In order to keep costs low, we had a designer set up our page but I am now the one updating and maintaining it. Can you give us an idea of the best way to phase in SEO to get the most bang for our buck (er, time)? Are there some simple aspects of SEO we should make sure are always in place with other more advanced functions used as time allows? more...
If March was a good month for new business owners—they opened 16 spots, 10 of them restaurants and cafés—it was an even better one for consumers. St. Johns got a bike shop, northwest got a couple of neighborhood pubs, and a new Little Big Burger set up shop in southwest. March also brought with it the opening of several specialty shops, including a wedding boutique where brides-to-be can get fitted more...